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New York, United States
Case Study
Oldfarm
Productions
Business Development & Marketing Strategy
The Client
Oldfarm Productions is a video production house helping businesses bring their products and ideas to life through high-quality visual storytelling. The company had a strong creative output, driven solely by the founder, who was managing every aspect of the business from client communication and production to editing and delivery.
The Challenge
While Oldfarm’s creative work stood out, the business faced roadblocks that limited its growth:
- Wearing Too Many Hats: The founder was juggling all roles, leaving little time to grow the business or focus on strategy.
- Inconsistent Client Flow: Projects came in sporadically, with little predictability or planning.
- No Marketing Strategy: The brand relied mostly on referrals and lacked a clear marketing roadmap to generate leads or build a digital presence.
Our Solution
We partnered with Oldfarm Productions to provide both business and marketing clarity:
- Business Strategy: Helped define service offerings, pricing models, and operational workflows to reduce overwhelm and increase efficiency.
- Lead Generation Tactics: Developed a system to consistently attract new clients, including outreach templates, portfolio structure, and a client funnel.
- Marketing Playbook: Built a tailored marketing strategy including social media content pillars, website copy direction, and ideas for high-converting content (reels, testimonials, mini-case studies).
- Sales & Positioning: Crafted messaging that highlighted Oldfarm’s strengths — fast delivery, clean storytelling, and flexible production packages for startups and SMEs.
Results & Impact
- Workload Optimization: Freed up over 40% of the founder’s weekly time by systemizing tasks and defining clear roles.
- New Client Growth: Consistent client leads started flowing within the first month of launching the new outreach strategy.
- Professional Branding: Stronger online presence and clear service structure led to better client confidence and easier project conversions.
- Scalability: Oldfarm is now positioned to grow into a team structure, rather than a one-person operation.
Why It Works
- Creative-friendly systems: We understood the mindset of a creative entrepreneur and built a strategy that fit their style — not a rigid corporate structure.
- Actionable Marketing: Instead of abstract advice, we delivered tangible tools and steps they could use right away.
- Long-term Growth Focus: The foundation we helped lay now supports sustainable growth, better clients, and more creative freedom.
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