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xCloud
Case Study
About xCloud
Xcloud provides hosting and server management services to both businesses and individual customers. What sets them apart is their user-friendly approach—you don’t need to be tech-savvy to use their services. Xcloud is also known for frequently launching new products and keeping their solutions up to date.
The Problem
Xcloud was looking for ways to:
✔ Build Trust: Trust is crucial in the hosting industry, and they wanted their customers to feel confident in their services.
✔ Increase Brand Awareness: They needed more people to know about their company and what they offer.
✔ Promote New Products: Xcloud wanted help reaching the right audience for their new product launches.
How We Helped
We developed a Micro-Influencer Campaign to address these needs and help Xcloud promote their latest product. We broke the campaign into two phases:
Pre-Launch Campaign:
✔ Identified influencers in the WordPress development, hosting, and tech niches.
✔ Negotiated the best deals for Xcloud to collaborate with these influencers.
✔ Created a detailed content brief, so influencers knew exactly what kind of content to produce.
✔ Managed the campaign, tracking the performance of posts and handling all payments to influencers.
Product Launch Campaign:
✔ Expanded our efforts by working with over 10 influencers, reaching more than 100K people in Xcloud’s target market.
✔ This campaign generated a lot of attention for Xcloud’s new product and led to a significant increase in sales.
The Results
Our Micro-Influencer Campaign delivered outstanding results:
✔ Reached Over 100,000 People interested in hosting and tech.
✔ Partnered with 10+ Influencers who effectively promoted Xcloud’s products.
✔ Increased Sales significantly after the successful product launch.
Conclusion
Our influencer-driven campaign boosted Xcloud’s brand awareness, built trust with its audience, and successfully promoted its new product. By working with the right influencers, we helped Xcloud reach the perfect audience and saw a big jump in sales.
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