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Case Study
xCloud
Micro-Influencer Campaign Strategy & Execution
The Client
Xcloud offers user-friendly hosting and server management solutions, catering to businesses and individuals. By focusing on simplicity, Xcloud ensures that even users without technical expertise can successfully navigate its services.
As the company continually introduces new products, Xcloud positions itself as a leader in cloud technology.
The Challenge
Xcloud needed to:
- Build Trust: Establish credibility in the competitive hosting industry.
- Increase Brand Awareness: Expand their reach and customer base.
- Promote New Products: Effectively launch and market their latest offerings.
Our Solution
We developed a Micro-Influencer Campaign, divided into two strategic phases:
Phase 1: Pre-Launch Campaign
- Identified relevant influencers within the hosting, web development, and tech niches.
- Crafted content briefs and worked with influencers to create engaging content.
- Managed influencer relations, ensuring content aligned with Xcloud’s goals.
Phase 2: Product Launch Campaign
- Expanded the influencer network to include over 10 prominent figures in the tech and hosting spaces.
- Achieved significant reach, engaging more than 100,000 individuals in the target audience.
- Generated excitement for Xcloud's new products, contributing to a notable increase in sales.
Results & Impact
- Audience Reach: Over 100,000 individuals engaged, significantly expanding the brand’s footprint.
- Sales Growth: A marked increase in sales post-campaign launch.
- Brand Visibility: Boosted presence in the highly competitive hosting and tech market.
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