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SeatCovers.co.uk – Instructional Videos & Fitting Guides
The Client
Industry: Automotive Accessories – Car Seat Covers
Video Editing, Motion Graphics, Instructional PDF Guides, Branding Updates
Background
SeatCovers.co.uk specializes in high-quality car seat covers for a wide range of vehicles. Their products require precise installation, making clear and professional instructional content essential for customer satisfaction. Prior to working with Mavic Digital, the client faced challenges with inconsistent video quality, outdated branding, and slow delivery from previous providers.
The Challenges
- Raw footage needed to be edited into step-by-step instructional videos for multiple car models.
- Videos required voice-over (UK accent), subtitles, text overlays, and clear sequencing.
- Existing PDF fitting guides were outdated or inconsistently formatted, with some requiring new illustrations.
- Client needed efficient workflows for recurring content, including monthly new product videos.
- Updates were needed for rebranding, including logos, colors, and part code formatting (CSC- prefix).
- Delivery of high-quality videos without watermarks for external customer use.
Solutions Provided
1. Video Editing & Motion Graphics
- Edited raw footage into clear, step-by-step instructional videos (5–7 minutes each).
- Added UK-accent voice-over, subtitles, and text overlays matching SeatCovers branding.
- Delivered multi-video batches efficiently with milestone pricing and discounts for recurring work.
- Provided final videos in HQ formats suitable for multiple platforms, including TikTok and Facebook.
2. Instructional PDF Guides
- Transformed raw images into professional drawings for step-by-step fitting guides.
- Designed guides in two branded versions: Primus Seat Covers and SeatCovers.co.uk.
- Updated formatting and incorporated QR codes, part codes, and contact details.
- Delivered editable source files along with final PDFs for easy future updates.
3. Rebranding Update
- Updated 11 existing videos with new logos, colors, and part code prefixes (CSC-).
- Delivered brand-updated videos quickly while maintaining original length and clarity.
- Provided final files via Google Drive without watermarks for direct use.
The Result
- High Client Satisfaction: Client praised the clarity and quality of both the videos and PDF guides.
- Efficiency Gains: Videos that previously took the client 3–4 hours to edit were completed professionally within agreed timelines.
- Consistency: All future video and PDF content maintained consistent branding and instructional quality.
- Scalable Workflow: Established a smooth process for recurring content, including monthly product launches and custom branded videos for customers.
Services Highlighted
- Video Editing & Motion Graphics
- Instructional & Tutorial Video Creation
- PDF Guide Design & Illustration
- Branding Updates & Revisions
- Multi-platform Content Delivery
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